How Edupops Got Featured on the ‘Product of the Day’ List on ProductHunt

Edupops was featured on ProductHunt in the top ‘Product of the day’ list. This was our first, official launch of our beta app.

In this guide, we share how we got featured on ProductHunt!

Originally published here.

New products are launched on ProductHunt every day and the community can rank them using “upvotes”, that result in a daily ranking of products.

The higher you are voted, the more attention you get.

Key terms on ProductHunt:

• Maker(s) = the founders
• Hunter = the one who posts the product
• Product of the day
• Product of the week
• Product of the month

Why launch on ProductHunt

There are many reasons founders launch on ProductHunt.

For Edupops, the top reasons were:

• To reach a wide audience with our launch
• Get validation on our beta app
• Validate our product and concept
• Collect social proof
• Attract new users and app installs
• Signal promise to investors and creators

You can have many goals from your launch and they may be different than others.

Here’s a list to pick from:

• Comments
• New followers
• Social media reach
• Investor Interest
• More traffic
• More leads
• Feedback and validation
• Networking
• Finding potential cofounders
• Brand awareness

Pre-Requisites for the ProductHunt launch

Here’s what you need before you start preparing for your launch:

A good hunter

This can take some time but we were lucky to have Shivam Jha as our hunter, who’s the best person to hunt us since he’s the founder of Nawvel, a product I personally love and something that’s closely related to Edupops.

He also knows more about ProductHunt than anyone else I know of. He got his startup Nawvel to the #2 Product of the day before he supported Edupops.

A good enough Product

The reason I say “good enough” is because everyone’s goals from ProductHunt are different.

We did not launch our very first MVP on ProductHunt as we wanted to get more reach and attract many installs, not just initial feedback.

But we did launch our beta because it was ready to go out to the community for more reach.

What we did before our ProductHunt launch

The preparation for a ProductHunt launch begins much before the launch itself!

Here are the top 5 activities we did starting a month before our launch:

1. Outreach to interested people on social media
2. Participate in Twitter threads regarding product launches
3. Maintain a content calendar on LinkedIn (from all the founder profiles)
4. Connect with people active in the ProductHunt community
5. Stay active on ProductHunt and support the community

Apart from these, you can also find the list of requirements for the Producthunt listing (including image specs, maker comment, etc) here.

What we did on the day of the launch

There’s a lot of action on the day of the launch and it’s important to stay active and participate. And it’s a lot of fun!

1. Respond to all comments
2. Post on all our social media platforms for people to support us
3. Send out email campaigns to our close network to support us
4. Join groups and communities where people share product launches
5. Share the launch with existing users

The launch doesn’t really end on launch day!

We still continue to engage in comments, get great feedback, and enjoy new upvotes coming in on ProductHunt!